Chettinad is a region almost centrally located in the southern Indian state of Tamilnadu. Its a culturally and historically important region famous for its unique cuisine, agriculture and architecture.

The origin of Chettinad begins in the 13th century when the Nattukottai Chettiars migrated to Karaikudi. They left their previous area, the Cauvery Poompattinam, following a massive flood. The new settlement eventually became the Chettinad region (Land of the Chettiars) of 96 villages (in 1947) over a 600-1500 square mile area, out of which around 75 villages still exist today. Starting as traders, the Chettiar’s travels took them to various states in South East Asia, such as Sri Lanka, Singapore, Burma, Cambodia, Vietnam and Malaysia.

Nagarathars, also known as Nattukkottai Chettiars, were an important trading class of 19th and 20th century South East Asia and spread to Sri Lanka, Myanmar, Malayasia, Singapore, Java, Sumatra, and Ho Chi Minh City. Changing political and economic situations since that time have caused many of these communities to disappear as their members returned to India or sought other, more hospitable homes. Chettairs were an important trading class of 19th and 20th century South East Asia…

Nagarathars famous for their hospitality, food and architecture!!!

The most endearing symbol of the Chettiar era has been the Chettinad homes. From cuisine, architecture, furniture and customs, the rich and well-travelled Chettiars evolved a unique style combining western and eastern sensibilities. These result in an experience found nowhere else in the world.

C – Culture.
H – Honest.
E – Earning.
T – Tradition.
T – Trade.
I – Identity.
N – Nativity.
A – Attitude.
D – Dimension.
U – Unity.